PLAYING NICE IS BETTER

You’re in a room of pre-schoolers and two energetic children are in the middle of an almighty tug-of-war with a worried-looking teddy bear at the centre. Over the shouts of “Mine!” you hear an unmistakable ripping sound and teddy’s fate is sealed (or is that unsealed?).

Now, nobody gets to play.

Although sharing is a lesson most of us learn at a young age, within many real estate offices around Perth, this important lesson has been largely forgotten. And in this case, the “toys” are the buyers.

At Caporn Young, we have an open database policy which means that our comprehensive buyer database is shared amongst our entire sales team. When we list a property to sell, we can easily power-up the database and search for potential buyers. Then, we contact the best buyers to tell them about the property, even ones that may not be specifically looking in the area.

In other agencies, individual agents are very protective over their buyers and are reluctant to share them with others. This, in my mind, is very short-sighted and does not consider the interests of the seller.

Our goal is always to get the best possible outcome for our sellers and in order for this to occur we need to introduce as many qualified buyers as possible. Buyers who register with us also benefit as they often get to inspect quality properties before the general market does. I think it was Covey who coined the term ‘Win Win’!

With 1,829 hot buyers currently in our database (changing daily), you can easily see why sharing and team work is the best policy.