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Tuesday, May 3, 2011

COMPETITION IS THE KEY

REIWA´s latest vacancy data has revealed that the vacancy rate across Perth was 50% higher a year ago than it is today. Demand for some rental homes in Perth is now rising to such a level that renters are prepared to pay above the listed rental price to secure a property.

But even with such strong tenant demand, landlords can´t afford to cut corners with the marketing of their property. Uploading the property to real estate websites is of course extremely important but it needs to be supported with print advertising and signboards.

Professional photography is also critical given that the majority of potential tenants will be viewing your property online and making their shortlist based on photos alone.

Overall, the key to achieving the best possible rental price is to attract the highest number of potential tenants and put them in competition with one another. A skilled agent will be able to make the most of this situation and negotiate strongly on your behalf.

Competition doesn´t need to be a group of 30 people waiting at the front of your property for a viewing. A recent executive property we leased went for above the asking price with only two people interested. As the leasing team say ‘it only takes two to tango!´.

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