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Friday, July 1, 2011

QUALITY JUST AS IMPORTANT AS QUANTITY

Last time I told you about a property in East Fremantle that went under offer after attracting 30 groups of people to the home open. That was clearly an extraordinary result, but it’s important to note that excellent outcomes can still be achieved without a crowd of buyers necessarily busting down the door.

The quality of potential buyers is just as important as the quantity. And this was highlighted with the recent sale of a Bicton property. As a rear-strata property, it was difficult to predict how buyers would respond to this property despite it being beautifully-designed, offering great privacy and having excellent solar orientation.

A “sneak preview” was held prior to the property’s address and price being advertised and 4 groups attended the inspection, 2 of which had come from the Caporn Young database and the other 2 from the Internet. All buyers were qualified, well-informed about the property and had already established good rapport with our team. These factors helped to ensure that there was considerable interest in the property, which resulted in a strong offer being received and accepted.

The seller was delighted to have sold the property after being on the market for less than a week and was particularly impressed at how Caporn Young’s unique strategy, which is designed to attract the strongest buyers early in the campaign, did exactly that.

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