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Friday, June 24, 2011

BURSTING AT THE SEAMS

Imagine this. The house is spotless. There isn’t a cushion out of place. The family dog is nowhere to be seen. The agent is ready and waiting. And then 30 groups of people arrive for an inspection!

That’s what happened with a delightful character cottage in East Fremantle over the weekend. This lovingly-restored turn-of-the-century property clearly charmed the pants of a lot of people because the place was bursting at the seams! I’ve been to weddings with fewer people.

What was particularly interesting was finding out where all of these potential buyers had come from. There were key buyers from our data base; some had seen the property on the Internet; others noticed it in the local newspaper; and, others still had seen it advertised in The West Australian. This shows, among other things, just how important it is to cast a wide net when marketing a property and why you shouldn’t only target local buyers.

What happened after the home open? Well, the property went under offer after being on the market for only 12 days and both seller and buyer were thrilled with the outcome.

Across the board, our team has definitely noticed improved attendance at home opens in recent weeks and consequently we have negotiated a number of great sales from the weekend activity. While not every property will sell quickly, it’s encouraging to know that even in the current market our strategy is achieving outstanding results.

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