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Monday, June 20, 2011

A BUYER'S MARKET TO A SELLER'S MARKET

The weather may only be kind to farmers and ducks at the moment but we have some hot spots in our market.

Our team reported a definite spike in activity over the past week, which was one of the best in recent months. It’s very encouraging to see some of our quality properties go under offer, though the market continues to lack direction overall.

One of the highlights of the week was a beautifully-presented Federation-style home in Ardross. Despite being meticulously maintained both inside and out and set in a quality location, this property had remained on the market longer than planned. Re-aligning and persistence paid off, however, and a full asking price offer was received to the delight of the seller.

When a property sits on the market for an extended period of time, buyers often have the upper-hand in negotiations. However, this is when it is apparent that not all agents are the same and the skill is transforming a buyer’s market into a seller’s market despite the underlying market conditions.

Interestingly, the eventual buyer of this Ardross property had been looking for a property on the other side of the river. This shows just how important it is for sellers to showcase their properties in widely-read publications such as the CY Magazine which is distributed broadly from Subiaco around the river to Applecross as well as beachside suburbs. You need an agent that can demonstrate a strategy not only to capture local buyers but which will also capture non-local buyers equally.

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