SPECIAL MESSAGE FROM CAPORN YOUNG CEO RICHARD YOUNG

It’s amazing how time flies. Here at Caporn Young, we’ve just celebrated the anniversary of our tenth year in business. And to mark the occasion, we took our entire team on a company trip to the state’s beautiful South West. This gave us a chance not only to commemorate the milestone but also to reward our team members for all the hard work they have contributed to the business.

I believe we have achieved a great deal since our humble beginnings back in 2001. The road travelled hasn’t always been an easy one but there is definitely a lot to be proud of. It’s extremely satisfying knowing that we have contributed positively to the lives of thousands of people in our community and built a brand that is widely regarded in our industry. We have been honoured on numerous occasions with prestigious awards, including our recent ARERA Agency of the Year (Metro) Award, which is always a humbling experience.

I’m also incredibly proud of the quality of the marketing tools we have developed over the years, from our premium brochures to our weekly email bulletins and this fine monthly magazine. We have also pioneered a number of strategies designed to help achieve a premium sale price for our clients, as well as systems that have increased the efficiency in which we can bring a property to market. 

Looking ahead, I want to continue to lead the market with our initiatives, exceed the expectations of our clients and set new standards in our service. However, it’s equally important to me that Caporn Young remains a fun and vibrant company where each team member is valued for their contribution to our collective success.  While we may never reach perfection, I’m certain that we’ll continue to strive for it.

PICK A NUMBER, ANY NUMBER

When it comes to appraising a property, you could be forgiven for thinking that some agents simply pluck a figure out of thin air. And, sadly, many of them do. Or worse, they intentionally inflate the appraisal price to help win the listing.

At Caporn Young, appraising a property involves a very scientific approach of gathering information and then using local knowledge to arrive at a realistic price range. We follow a step by step process, refined over many years, that includes walking systematically through the property, asking key questions of the seller, and of course researching comparable sales.

The knowledge we gain not only helps to produce an accurate appraisal price, but it is vital when we go to sell the property. Without an in-depth understanding of a property, with its features and unique characteristics, an agent cannot be an effective salesperson.

Having detailed knowledge of the property, as well as of similar properties sold or on the market, ensures buyers don’t catch the agent off guard with important questions about the property.

But it’s not just about overcoming buyer objections. The more knowledgeable an agent is, the more enthusiastic he or she will be when selling the property. And this in itself is a valuable asset.

THE BACKUP BUYER

It’s the perfect insurance policy: the backup buyer.

Imagine you’ve just put your property on the market and to your great pleasure you receive an offer on it almost immediately, which you happily accept. Then, blue skies turn grey when the sale falls over. But worry no more as your hard-working agent quickly resuscitates the situation and presents you with a comparable offer.

That’s what happened recently with a property located by the river in Maylands. After the buyer withdrew from the sale, negotiations immediately commenced with a second "backup" buyer who submitted an almost identical offer and secured the property. Clearly, the job of an agent doesn’t stop when an offer is accepted. A smart agent will do everything possible to stay in contact with other potential buyers until the sale becomes unconditional.

Looking at the past weekend, we expected strong activity and we certainly weren’t disappointed. We spoke with many buyers who have recently entered the market and our team achieved some great results, which rounded off an excellent month for clients of Caporn Young. Our unique selling strategy, which is designed to boost competition amongst buyers and effectively turn a buyers' market into a sellers' one, continues to pay dividends.